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Introducing Dingo brand and blog
Introducing Dingo brand and blog
What is a brand? Most of us think of it as a logo, but a brand is really the promise that a company makes to its customers about what they can expect in terms of product, experience and value.
Dingo has developed its brand since our formation in 1991. Customers have come to expect Dingo to live up to promises and, at Dingo, we have refined what is core to us as people. Our core values of Hard Work, Caring and Results are the guiding lights for everything we do. Our new logo will represent our refined identity.
Our old logo is well-known. It was a symbol of Dingo as a young company, a lean startup, light and nimble – able to pounce on new opportunities and blend with customers.
The new Dingo is represented in our new logo as more solid, and a more prominent "Dingo." We have dropped the words "Maintenance Systems" from our name, as we reach beyond maintenance services to bring value to customers. The richer color and inverse pattern represent that our company has evolved, and our offerings filled out. Now rounded and raised, Dingo intends to cast a shadow on our industry for years to come!
As part of our strategic efforts to provide expertise to our industry, Dingo also has launched a blog on our Web site. This area will enable people who share a common interest in Condition Based Asset Management to share ideas, comment on Dingo GoodOil articles and stay connected with each other. We will add a blog link to GoodOil articles to make it easy to participate in this new service. Some benefits you may realize by participating:
- Information from Dingo bloggers is very insightful. Some of our first bloggers are mining CEOs and general managers.
- You can raise your profile by blogging and express your expert views to a select, like-minded community.
- You can meet business partners and colleagues.
- By thinking through your blog, you may clarify your own thoughts on a matter, or get valuable outside help.
- Dingo's expert resources are likely to help you if you have an issue to discuss.
So step in, have a look and participate in the world's first Condition Based Asset Management blog, hosted for you by Dingo.
To learn more about the Dingo brand or blog, contact Paul Higgins at phiggins@dingo.com or contact us directly by phone at +61 7 3115 9000.
Join discussion on this topic - post your comments on the Dingo blog.
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